The Persgroep implemented Cliptoo for www.trouw.nl. Dagblad Trouw is a multimedia information platform for higher educated, conscious and creative citizens caring for a better, healthy, honest and sustainable world. Trouw reaches online more than 1 miljoen visitors per month. Trouw today experiments and innovates with location based advertising. They started with www.trouw.nl/indebuurt with maps for regional news, jobs and vineyards in the Netherlands. Trouw decided to take the next step in location based advertising together with Cliptoo. The first project is for the Climate Conference in Kopenhagen in december 2009. The climate map which can be found on http://kaart.trouw.nl/ is a map providing articles, video’s and photo’s about the global climate, mixed with climate specific advertisers on the map.
